Mariëtte du Toit-Helmbold established Destinate, a bespoke destination management and strategic marketing agency, in 2013 after ten years as the award-winning CEO of Cape Town Tourism. We develop and help implement strategy, build brands, market destinations and connect people with great brands and destinations (often over good food and wine). Mariette is in demand internationally as a tourism and marketing strategist, facilitator and speaker on tourism, destination management, wine tourism and innovation in marketing. Visit www.destinate.co.za for more information and connect with Mariette on social media at @MariettedTH.